Build-A-Bear Launched a New ‘The Lion King’ Collection
The plush animals have a DIY theme, where consumers — specifically kids — can help create and dress their new stuffed animals. The process also includes a special heard ceremony in addition to photo opportunities. Leading up to the launch, on July 19-21 and August 2-4, consumers will be able to participate in movie-themed activities as well as receive a ‘The Lion King’ movie poster.
The plush animals will be available online and to make yourself in stores, ranging from $15 to $35.