Busch’s One-Day-Only ‘Pop Up Schop’ is Hidden Within a National Forest

For just one day only on July 20th, Busch will be opening the doors to its Busch Pop Up Schop but it will by no means be easy for the average person to find. The new pop-up shop acknowledges the fact that pop-ups are virtually everywhere and Busch is creating an experience that’s more in line with its view that its beer tastes best outdoors—so it can only be found deep within a national forest that’s “miles away from civilization.”

Although the Busch Pop Up Schop will be difficult to find, the brand is offering clues on Twitter to point people in the right direction and Busch beer lovers will want to make the effort for their chance to win great prizes like beer for life.

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