There are some interesting ads that engage consumers in innovative and immersive ways. Crowdsourcing ideas are definitely one of the more straightforward concepts and it is quite high-impact for the consumer who assumes a dominant role in the company’s narrative for a limited time. General Motors, for example, turned to people for the naming of its commuter e-bikes, while Burger King tapped college students for April Fools pranks. Each initative was paired with a prize to recognize the winner. A more daring application of interactive marketing is Cadbury’s White Creme Egg campaign which prompts viewers to hunt for the treat in other brand’s ads.
The April 2019 interactive round-up also spotlights some ultra-immersive retail experiences like Camp’s kid-focused environments and Selfridges’ art-embracing campaign.